Teen People Magazine Essay -- BTEC Business Marketing GCSE Coursework

Teen People Magazine The Teen People, September edition, is a magazine designed to appeal to young female readers. Its content features well known celebrities, use of bright and flashy colors, and an organized layout that attracts an upbeat, young readership interested in high-quality appearance and style. Although the magazine’s main focus may appear to insure a great fashion sense, it also concentrates on a philosophical orientation by covering a more diverse readership that includes all colors, sizes, and shapes of females. Teen People also expands its audience by recognizing both visual and text oriented audiences. To appeal to the more visual oriented audience, the magazine uses exotic photography in the advertisements for Self Esteem, Secret Deodorant, and Ralph Lauren. For the more text oriented audience, the magazine includes celebrity profiles on Ruben Studdard as well as both Nick Lachey and Jessica Simpson. Whether the audience is visual or text oriented, Teen People’s main objec tive is to create an animated and enjoyable magazine for young female readers. The advertisement for the clothing line Self Esteem uses an imaginative idea of a human butterfly to catch the eye of its visual oriented viewers (117). The advertisement pictures a young Mediterranean female with butterfly wings attached to her back. She is dressed in casual attire with green cargo pants and a simple khaki colored shirt. The unusual depiction and choice in clothing may insinuate that an athletic female reader can effectively express herself by dressing comfortably in Self Esteem clothing wear. The smile and happy indication illustrates that freedom of originality leads to eternal happiness. Self Esteem places the young female in the midst of... ...emales tend to desire. Self Esteem uses a deeper level of thinking to portray beauty. Secret Deodorant tends to advertise angelic beauty, whereas companies such as Ralph Lauren advertise natural beauty. Although both articles use big celebrities to attract their readers, they tend to differ in who is attracted and why they are attracted to the article. Whatever the approach may be, Teen People Magazine accurately appeals to all types of people who desire a good style sense, information on their favorite celebrities, and overall beauty. Works Cited Ralph Lauren advertisement. Teen People. September 2005: 51. Ruben Studdard Article. Teen People. September 2005: 176. Secret Deodorant advertisement. Teen People. September 2005: 64. Self Esteem advertisement. Teen People. September 2005: 117. "They’ve Got Game." Teen People. September 2005: 190.